The Jackall Cherry Deep crankbait is one of the latest top-of-the-line Japanese hard baits to reach the U.S. Jackall baits are created using the latest materials and design technology. The prototype of each of these lures is designed on a computer to generate a 3D image. The image is then cut into the actual bait in a matter of minutes. This process allows Jackall to get the lure from idea to design to creation much faster, enabling them to get the baits into the hands of their pro staff in a matter of days or hours. This gives Jackall a great advantage; they are able to tweak a lure to perfection and present it for sale much faster than their competitors. Jackall is raising bass fishing to a whole new level with this sophisticated technology and their new materials and designs. The DD Cherry offers anglers a small bodied crankbait that can reach 10 foot depths with a loud, multi-rattle and fast swimming action for maximum fish attracting action. The wide bill design allows the Jackall DD Cherry to bounce off most structure so your bait can swim through some tough cover. Ultra-sharp hooks and oval split rings round out the package, making the Jackall DD Cherry one of our premier crankbaits. The Jackall Cherry has a small body, but it makes a shocking rattling sound when fished. Besides making different kinds of rattling sounds it has the ability to cast long distances and will set the new standard in crankbaits.