The PowerBait Maxscent Creature Hawg Soft Bait is made with Berkley's exclusive PowerBait formula. Scientists have spent over 25 years perfecting this formula. It combines an irresistible scent and flavor. Fish love the scent and flavor so much that they hold on longer. This bait features a body style ideal for cover-oriented presentations. It has a highly ribbed main body for ultimate scent release.